Juul sues FDA for documents said to justify e cigarette ban Reuters The #FDA announced that it has reversed its ban on #Juul e cigarettes while it reviews new court decisions and considers updated information provided by the #vape maker. Juul debating whether to challenge e cigarette ban: report JUUL E Cigarettes Banned from US Market The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic.